That childhood obsession has morphed into a career in visual storytelling, though I'm still essentially just drawing, now with fancier software and actual deadlines.

My journey began in print design, naturally evolving into Art Direction where I spearheaded campaigns and brand strategies whilst learning that everyone has strong opinions about fonts (they're usually wrong). Motion graphics became my latest obsession because apparently static images weren't challenging enough.

Throughout this creative adventure, I've led teams, optimised chaotic workflows, and developed campaigns that captivate audiences whilst driving genuine business results. This journey has seen me work with globally recognised brands like Warner Bros., DC Comics, Harry Potter, Google, British Airways, Nestlé, and Heineken.

When I'm not obsessing over the perfect frame, you'll find me hunting down hidden food gems, fueled by exceptional coffee (my neighbours at Long & Short serve the best brew in London) and the belief that great ideas start with a well-fed brain.