WARP THE FRAME
I’m a senior multidisciplinary
designer
who obsesses with finding that perfect moment when everything just clicks. I’ve worked in print, digital, and motion graphics, making things that work as well as they look. Fueled by great coffee, obsessed with discovering hidden food gems, and convinced the best ideas come with a full stomach.
some of the agencies and clients I had the pleasure to work with:
four minutes.
pure motion graphics.
I was super excited to get commissioned to create a lyric video for Tagua Tagua’s debut album. Looked simple, wasn't. The visual universe was locked with gorgeous artwork by my good friend João Lauro, so we just needed to make it dance. But here's the kicker:
How do you keep eyeballs glued for four minutes using nothing but motion design?
finding the
visual language
The real puzzle was translating those gorgeous static album visuals into movement that felt native to that universe.
We spent hours cracking the code of how to make the album’s visual world move without breaking its DNA. Dozens of motion studies, some featured below, never saw daylight but were absolutely essential. Each experiment taught us what worked and what made the universe feel foreign.
modular thinking
Four minutes of music equals proper beast territory. Our solution: chop into digestible chunks where each section became a self-contained visual world with crafted transitions linking everything together.
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organised chaos
Countless synchronised elements demanded military-grade organisation. Comprehensive Precomps, properly named layers and colour coding became essential because good file structure is the difference between magic and complete meltdown.
our solution
This obsessive planning freed us to go completely mental creatively. Think emotional rollercoaster meets typography ballet where big feelings explode into visual madness whilst tender moments get the gentle treatment they deserve.
our most complex lyric video. yet.
the result
Three other lyric videos later, this beast of a motion graphics project still makes us slightly dizzy with pride. What began as one terrifyingly ambitious video somehow became our beautiful addiction as we've been the go-to motion wizards for every Tagua Tagua single since, like finding the perfect creative dance partner. It's basically become my motion graphics playground where I get to obsess over moving pixels while convincing myself that frame-by-frame perfectionism is a completely reasonable life choice.
motion graphics
Juliano Marchese
key techniques
Modular After Effects Workflow, Kinetic Typography, Self-adapting After Effects Expressions, Dynamic Transitions
art direction
João Lauro Fontes
merchandising
is more than
just a t-shirt.
It's a lifestyle, it's a community, it's belonging. That’s how we thought and built Warner Bros.' social home for fans.
In 2021, we launched @WBstyle with a mission to transform how fans connect with the stories they love. Not just another merchandising channel, but a thriving digital space that celebrates fandom itself.
Adventure Time: pure fan magic
About 80% of WBStyle work involves licensees who give us static product shots on plain backgrounds. This Adventure Time video is exactly that. We had product statics, some franchise backgrounds, and deep fan knowledge of the show's beautifully deranged energy. We crafted something that nailed the perfect wholesome-meets-weird balance, and the licensee slid into our DMs with praise.
"these edits are so rad!"
– KidRobot
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"these edits are so rad!" – KidRobot •
every franchise deserves its own voice
That’s the secret sauce we’ve created to become a benchmark in the fandom space. We believe that we must create tailored assets for each IP.
since its inception in 2021, we’ve organically grew the page with the sole power of creating content that resonates with fandoms and their lore. that has gotten us to
150k+
engaged members
who don't just buy, they belong.
how organic growth became our superpower
building this community wasn't about chasing algorithms, it was about authentic connection that scales organically. every piece of content was crafted with intention: studying what made each IP special and creating moments that felt like gifts rather than advertisements.
the growth happened naturally because we solved a real problem: fans wanted to celebrate their stories in ways that felt genuine, not corporate. this approach created a flywheel effect where engagement sparked organic community growth.
where fans come for the content and stay for the connection
Our serialised content loves a good plot twist. Cleverly designed disruptions and loops that keep the audience on their toes, because predictable is boring and we're anything but.
the future
redefining fandom social commerce
With an unparalleled roster including Powerpuff Girls, Friends, Looney Tunes, and beyond, plus a team of fans working for fans, @WBstyle continues pushing boundaries.
Because we've proven something powerful: The right design on fabric becomes a badge of belonging.
Every drop is a new chance to celebrate what makes these stories timeless.
key contributions
Art Direction, Design Leadership, Branding, Motion Templates, Team Training
the plot thickens
we were asked for another lyric video
Same visual brilliance, half the time. Apparently we made it look too easy first time.
making it hypnotic
This time we decided to add some different flair to the video and crafted mesmerising loops that could hold onscreen indefinitely. That was a step up in terms of efficiency when compared with the first project as we had a tighter deadline.
turns out limitations don't kill creativity, they unlock it.
who knew efficiency could be this satisfying?
unveiling the mechanics behind our most hypnotic loops
pure creative joy
This ongoing partnership has been an absolute treat. There's something genuinely magical about watching motion and music find their perfect rhythm together as each commissioned video becomes this beautiful playground where visual storytelling meets sonic brilliance. The joy of putting both elements together never gets old.
motion graphics
Juliano Marchese
art direction
João Lauro Fontes
key techniques
Looping Graphics, Kinectic Type, Self-adapting After Effects Expressions
paper cuts & jet fuel
how we turned origami into (sort of) rocket science
For General Electric's shiny new GEnx engine maintenance centre in Brazil, we cooked up Mission GEnx, turning paper aeroplanes into proper aerospace education. Because it turns out paper planes are the great equaliser of human creativity.
brilliant simplicity
We asked our audience to send pictures of paper planes, then our illustrators created interventions on top of them. UGC-based marketing couldn't get any simpler than that, could it?
the clever bit
Each day, illustrators reimagined selected planes, overlaying technical annotations to highlight GEnx efficiencies. Some were made to look dead cool for eye candy, whilst captions handled the more intricate bits of engineering wizardry.
the big guns
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the big guns •
We partnered with Manual do Mundo, Brazil's largest science YouTube channel (19M+ subscribers, MBKHD better watch out), whose hosts engineered elaborate paper plane prototypes in viral tutorials. This resulted in thousands of submissions in two weeks. Turns out Brazilians are absolutely mad for paper planes.
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by inviting the public to craft paper planes with #MissionGEnx, we crowdsourced a fleet of submissions that became our canvas for explaining ridiculously advanced engine features. amateur origami meets rocket science. what could go wrong?
going the extra mile
To increase our reach even further, 3D printed kits were sent to creators. Because apparently we're extra like that.
the victory lap
A campaign that turned paper folds into powerful storytelling tools, engaging families, students, and aviation enthusiasts whilst showcasing GE's innovation in a way that felt human, accessible, and distinctly Brazilian.
key contributions
Art Direction, Creative Strategy, Vendor and Creative Team Oversight